Traffic is great, but traffic without conversions is just expensive. Here are the five most common reasons e-commerce sites fail to convert—and how to fix them.
1. Complicated Checkout Process
Every additional step in your checkout is an opportunity for abandonment. The best-converting stores have streamlined, single-page checkouts with guest purchase options.
2. Slow Load Times
We've said it before: speed matters. For e-commerce, it matters even more. Amazon found that every 100ms of latency cost them 1% in sales.
3. Poor Mobile Experience
Over 70% of e-commerce traffic comes from mobile devices. If your site isn't optimized for mobile, you're leaving money on the table.
4. Lack of Trust Signals
Reviews, security badges, clear return policies—these elements build the trust necessary for customers to hand over their credit card information.
5. Hidden Costs
Surprise shipping costs at checkout are the #1 reason for cart abandonment. Be upfront about all costs from the start.
At TD Studios, we build e-commerce experiences designed to convert. Every element is intentional, every friction point eliminated.